It starts with pixels

Announcing RedLaser: iPhone Barcode Scanning

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The Occipital team is extremely proud to announce, as of this writing, the availability of RedLaser in the US and UK Apple iPhone App Stores for $1.99 USD.

RedLaser has been quietly in development at Occipital since our last release. It’s the first accurate UPC/EAN barcode scanner for the iPhone. While barcode scanning might sound simple, it’s surprisingly challenging given iPhone images — in particular, out-of-focus images.

After scanning a barcode, RedLaser queries Google Product Search, and returns online prices. It also lets you pull up results on Amazon via Safari, and email a product list. There’s also an SDK for developers.

RedLaser is also our first mobile visual search application. Mobile visual search is about visually querying the world in your vicinity. Today, that means you can point your phone at a barcode and we’ll help you find information about a product. In time, we’ll be expanding the possibilities, helping you find information faster and more precisely (oh, and it’s definitely more fun than typing!).

Here’s a short video of RedLaser in action, enabling quick in-store price comparison:

We hope you like using RedLaser!

Written by jeff

May 13th, 2009 at 12:36 am